How's this for an innovation? In Tokyo, for $10,000, you can have a wedding where Hello Kitty and her boyfriend Daniel will walk you down the aisle. The thinking behind this, apparently, is that more people will attend the wedding and therefore the couple will get more gifts of which cash is the norm.
I shudder to think what happens when today's Jollibee generation grows up and the food conglomerate does a me-too. Can McDonald's be far behind?
Be afraid. Be very afraid.